Google’s New Fight: Sponsored Blogging
Mike McDonald: This is Mike McDonald from San Jose for search engine strategies with Michael Gray. How are you doing Michael?
Michael Gray: Good, how are you?
Mike McDonald: Not too bad. So let’s talk about some topical talking point things. First we had been hearing a little bit about pay blogging, pay twitting, and things like that, let’s discuss that a little bit.
Michael Gray: The sponsored blogging is basically people go through money and I think that used to be a bigger problem for Google and its just they thought it just kind of under control and I just think that its now that it is hitting more mainstream and some of the bigger conversations like blogger, they had a whole bunch of people who were giving stuff and saying we really like few people talked about us at length and mentioned a blog post and then they kind of came out during the conference said Google was too farther than that and lot of the people at the conference were really all confused and I know I have been offered a lot of, you know, for some other web sites, I run actually some very expensive gifts and some travel packages and I think it’s gonna become a really big issue that Google is going to have a hard time controlling it and the FDC is trying to clamp things down, but if that really is a closure point Google being unable to control it and there is nothing in there for FDC, so Google is going to have their hands full.
Mike McDonald: I mean if you look at the traditional media, you look at like top end stuff, you have personality come on and talk about how great this product is and you know it takes that your macular degeneration will go away then probably; that’s paid, they are paid to do that and you know to just talk nice about the product in exchange of some kind of compensation typically money in traditional media, so how is that different from what we are talking about here.
Michael Gray: It’s the same thing. The problem is in the real world people are hopefully a little bit savvy when they see a commercial, you know, you see Michael Jordan on TV wearing the Hanes’ underwear. It’s okay Hanes paid him to do so, but real Google doesn’t have the ability to differentiate this. It just sees a whole bunch of text on the page and it just sees the link and their ability as smart as they are, sometimes they miss and they don’t get it right, they are looking for ways that work simpler for them and it’s really a hard thing.
Mike McDonald: So, if Michael Jordan doesn’t wear Hands On, he hates Gatorade, I mean, you would necessarily know that, but it is that diminished impact of the paid spot or whatever that makes it bad.
Michael Gray: Well there are two points of view. The one point of view, if you look at someone who is buying a Viagra link, chances are on the other side of that link you can actually buy Viagra, so that’s the most relevant link that you can possibly have. You look at baseball games and you look at Viagra, Cialis, all of those commercials during the middle of the game, it’s perfect sense because that is the part of the audience, so it’s the online world that treats things a little differently and we really have been having a new space and Google has just hasn’t figured out just how to make everybody understand that and you know, they kind of create the monster of respect because we are going to rely on links and then people say it’s okay, there is really no big surprise, there if you put values on something, a thousands of years of human history, as soon as you put some value on it, someone is going to say, Hey, how can I exploit this and use it for my own advantage and Google kind of did not realize it when they were creating it.
Mike McDonald: Okay so, they created the link economy about their emphasis of the importance of links and put a vote of confidence where we are linking to, so that being the case it is a problem now, what else do they look at, where do we go from here as far as diminishing the link problem as it is.
Michael Gray: Though other things that Google is looking for, I think they are looking for a lot of use of data and they are looking for not just the use of data, they are looking for the use of data that sort of verifies itself because if you go and you have a whole bunch of people passing URLs for the tool bar that may be a good thing but if there is no corresponding link for that that looks a little odd, but if you see a lot of people are visiting this URL, it’s getting booked marked a lot, it’s going in deleterious, receiving a lot of links that is a normal pattern for something that is good, whereas if you see something getting 500,000 links tomorrow and there is no tool bar dated; the people are visiting this site like what’s going on, there is no analytical study Google is looking at analytics, they are kind of closed lips about that. So I think if they are really looking for multiple sources to verify what’s going on and trying to put that in as much as possible and if you do any of the social stuff, some time you put a page up and the page is sometimes deep in the architecture and that you see the page starts to get traffic naturally the people say, “Hey I like it” and they vote it up or whatever. Sometimes, you’ll see that deep URL pops into that for seconds temporarily and that’s because of usage data.
Mike McDonald: Lets change gears a little bit and talk about any other whole being thing and the day before we were talking about caffeine update and the major index overall, and biggest things since Big Daddy and O6, you know, major shift and you know in the last month or so they’ve added the little Tom relevant links at the top of the page limits to this week or that week, you know date ranges, how much of that you think is reactionary towards being or is it just right to say this stuff, we have already took in.
Michael Gray: They may have been working on it and I imagine they are trying a lot of different things, but I definitely think they didn’t expect being as popular as it was. I like being you know there is lot of thing that is little bit more interesting, it scans things a little bit differently than Google, but as a search engine I tried this you know for a full month, I was like I am perfectly fine with this, the only thing may be that I had a little bit more experience with some of the higher level advance queries with Google, I am just more familiar with terminology and I didn’t have it on being but as just a normal general searcher I thought was being was just fine. I would like to say Google people if you are watching I’d like you to be able to search for the past month, that’s missing.
Mike McDonald: Actually, if it’s not in that already, I have heard that they are putting ranges in, is that in there now.
Michael Gray: It’s that in there now, just like past week, past 24 hours, past year; there is no past month, I’d like that.
Mike McDonald: That’s an easy one.
Michael Gray: Yeah.
Mike McDonald: Come on that’s one in there.
Michael Gray: The caffeine thing, I started looking that, I don’t see a tremendous amount of difference in them, you know I see some stuff moving around couple of spaces but its not you look and you say, “Hum, where did this kind of stuff come from.” Its radically different, it’s a little different. I see little sites with that little bit already that now moved up a little bit since it is shuffled around but its not radically different sort of like the whole flower, yeah, its just turned upside down.
Mike McDonald: You know, and then at the same time may be with them knowing how that went may be they are intentionally, you know, holding the reigns a little bit on this. We will just pass, I guess.
Michael Gray: The one thing that I guess the conspiracy are really going to go after weird testing this now this is probably going to add at some point in September, October, November, fourth quarter, and then you are going to get people all they pushed up a strange for Edwards and I think we had been sensitive to that point, but who knows that’s gonna really end up.
Mike McDonald: Well Michael, thanks again, it’s always great to talk to you.
This is Mike McDonald with Michael Gray and we are in San Jose for SES.